Samsung SSD Campaign

For
Samsung
Description

The Challenge: Refocusing Samsung's Solid State Drive (SSD) strategy from hardware manufacturers and engineers to consumers.

The Steps:
+ Interviewed target customers (high travel business professionals, social-media intensive gamers, and enterprise-level purchasers) and the Samsung SSD team to determine both consumer and business needs.
+ Developed a layered strategy that involved an interactive website with full social media integration and games, updates to the SSD portion of Samsung.com, public relations targeting online news outlets such as Huffington Post, and digital ads on leading technology and business sites.
+ Information Architecture and Interaction Design for www.SamsungSSD.com

The Results:
+ Extensive media attention, including reviews in Huffington Post, Engadget, CNET
+ An addictive, viral Facebook game

Site
This site is no longer active
Type
Information Architecture, Interaction Design, Game Design