Samsung SSD Campaign
The Challenge: Refocusing Samsung's Solid State Drive (SSD) strategy from hardware manufacturers and engineers to consumers.
+ Interviewed target customers (high travel business professionals, social-media intensive gamers, and enterprise-level purchasers) and the Samsung SSD team to determine both consumer and business needs.
+ Developed a layered strategy that involved an interactive website with full social media integration and games, updates to the SSD portion of Samsung.com, public relations targeting online news outlets such as Huffington Post, and digital ads on leading technology and business sites.
+ Information Architecture and Interaction Design for www.SamsungSSD.com