Myspace Stream

For
Myspace
Description

The Challenge: Completely redesign Myspace.com and establish the site as a destination for social entertainment.

The Steps:
+ Develop interaction design for three new versions of the Myspace stream: list view, grid view, and player view.
+ Usability testing of new stream versions
+ Refine and update based on incoming data and user feedback

The Results:
"The home page’s news feed in grid view is a brilliant way to show off the mass of premium content on the site, and the content artists on the site generate." – MySpace gets it right, finally / 23 November 2010 / New Media Age

"[Analysts] all agreed (sometimes begrudgingly) MySpace did an excellent job of achieving its goals: ‘The game was up for them in terms of being a general social network,’ says Forrester analyst Augie Ray, who until recently, was skeptical of the property. ‘Frankly, it's even better than I expected. It's a compelling entertainment destination. Entertainment is huge, and MySpace will be at the center of it.’” – Did MySpace actually get its redesign right?" / 27 October 2010 / Fortune

“From what I’ve seen, the new look is definitely an upgrade for what was once an eyesore of an experience. Macadaan’s product and design talent shows through in the streamlined, stripped-down feel.” – The New Myspace Has Arrived: “Not a Social Network”, but an Entertainment Hub (cached) / 27 October 2010 / Forbes

Type
Interaction Design