Ferrari Challenge

Ferrari North America

The Challenge:
Develop a system of services for Ferrari Challenge races, including race registration, race management, contact tools, and newsletter creation and delivery.

The Steps:

  • Interview and shadow Ferrari North America (FNA) employees at races to determine needs, pain points, and routes to joy in registration and race management. Create personas for system users, including FNA employees, racers, and executive assistants.
  • Develop information architecture and interaction design based on a modular website structure that allows for easy changes to race types.
  • Launch a sleek system for the F430 and Historic race season.

Wireframes for the email campaign system are available on Slideshare at

Information Architecture, Interaction Design